CREATING AN INTERACTIVE CAR SHOWROOM WITH AN INFORMATION KIOSK

Zieleman has a large site and showroom with an excellent collection of cars for customers to choose from. However, having such an extensive collection of cars does present a key challenge: how do you easily show potential customers all of the cars that are available? At any one time, there are more than 300 cars in stock and waiting to be sold to a delighted customer. Our information kiosk helps every customer find their perfect car from the collection of cars in the large car park.

Autobedrijf Zieleman in Nieuwleusen worked closely with Pan Oston to find an innovative solution. As a result of this partnership, one of our award-winning BLUE FIRE kiosks, the BLUE FIRE Fast Order Information Kiosk was installed to provide an interactive overview of all the cars that are available at Zieleman.

INTERACTIVE & INFORMATION KIOSKS FOR CAR DEALERS THE AUTOMOTIVE SECTOR

Interactive kiosks and information kiosks are becoming ever more commonplace in car dealerships, car supermarkets and throughout the automotive sector. Digital kiosks empower customers that are looking for cars to browse the available stock right from the comfort of the car showroom. Walking around car parks from car to car in order to find the perfect one is no longer necessary. This results in an enhanced customer experience, where employees can spend more time helping customers and customers can find the car that they are looking for quickly.

Adopting an interactive kiosk does not just help your customers to find their perfect car, it also makes it easier for them to leave a review for your business or access customer services. At Autobedrijf Zieleman, customers love the new information kiosk. The BLUE FIRE Fast Order kiosk places the entire car catalogue at each customer’s fingertips, which leads to a great customer experience and increased customer satisfaction. The information kiosk is a great success at Zieleman!

FAST & EASY ACCESS TO THE ENTIRE CAR COLLECTION

Wilko Zieleman, co-owner of Autobedrijf Zieleman, explains why they have chosen an interactive kiosk: "We have chosen a kiosk to show our customers what is available quickly and clearly. And to help our employees search together with our customers for a suitable car that suits them well. For example, we can filter by characteristics such as petrol or diesel, size, price, year of manufacture and much more." For the car dealers’ sales staff, the information kiosk is also a welcome solution for when they cannot be available to help a customer. "Customers also use it themselves without a salesperson being around. In this way, they can also carry out a targeted search themselves." This ensures that no sales opportunities are lost even when the car dealership is particularly busy.

WHY INTEGRATE AN INFORMATION KIOSK INTO A CAR DEALERSHIP?

Integrating an information kiosk into the car showroom empowers customers to search for a car that suits them best alone or together with a salesperson. Adding interactivity into the car search process mirrors the hugely popular and familiar experience of car shopping on the internet. This creates a valuable sense of familiarity while also saving the customer and salesperson a significant amount of time.

A customer will not need to walk past all the possible cars that are available including those that a customer is less likely to be interested in. Instead, they can search the entire car catalogue, select their favourite cars, and compare them on screen using the information kiosk. Each customer can then spend more time considering the cars that they are most interested in. Car dealerships can quickly and effortlessly improve their customer experience, remove barriers to a potential sale and increase employee efficiency. All of this is made possible by a touch screen kiosk. You can serve more customers and enjoy an uplift in your business results.

ABOUT AUTOBEDRIJF ZIELEMAN

Autobedrijf Zieleman is a car dealership in Nieuwleusen (The Netherlands) that buys and sells used cars. The family business was founded in 1985 by Wout Zieleman and now Wilko and Andre Zieleman are running the company and directing its continued success. As well as buying and selling cars, Zieleman also helps you to wash your car in the middle of the Overijssel village of Nieuwleusen.

HOW WAS WORKING WITH PAN OSTON?

Pan Oston was eager to help Zieleman, as both companies are located in roughly the same area. Wilko Zieleman discusses the cooperation with Pan Oston: "The cooperation was super. We were invited to visit Pan Oston and look for a suitable information kiosk that would suit us. They thought along with us, also because we could only work with a certain budget. And the result is super! Fast delivery and assembly; we could get straight to work”.

LOOKING TO ADD AN INFORMATION KIOSK TO YOUR CAR SHOWROOM?

An information kiosk could be the perfect addition to your car showroom. It is a great way to easily improve your customer experience, remove barriers to potential sales and increase employee efficiency. Why not arrange a free consultation with one of our UK sales team to find out how a kiosk could transform the showroom in your car dealership and help to improve your business results? Contact our team of kiosk technology specialists today.


Contact us
deel
BLUE FIRE Fast Order information kiosk at Zieleman cardealer Information kiosk at a car dealer
Explore more
AVIA Weghorst
Tegut Teo
Albert Heijn

STAY INSPIRED

Stay up to date with the latest developments in checkouts, self-service and kiosks by following Pan Oston.
Follow us

CONTACT US

Do you have any questions about our checkout, self-service or kiosk solutions? Feel free to contact us using the contact form below.
v
 
SEND