200% sales increase with gamification Make advertising fun again
Starbucks

UNIQUE INTERACTIVE PROMOTION WITH THE BLUE FIRE

EG Group, Touchscreen Marketing, Arla foods, Pan Oston and Young Perfect teamed up to create a special and interactive shopper experience: the Starbucks Interactive Promotion. Using a cool game on a BLUE FIRE Prime kiosk to grab shopper attention Starbucks is promoting its new Ice coffee. And this time not in the supermarket, but on the road at petrol stations near you.

For four weeks the Starbucks Interactive Promotion can be found at several EG petrol stations (Texaco and Esso). By playing the game on a full screen sized touchscreen shoppers can win a chocolate coin and discount on Starbucks coffee. Shoppers have to be fast to grab the best prizes in a game that is accompanied by amazing graphic designs and smashing sound effects.

Interactive Starbucks Game

Guaranteed fun while getting petrol
So just imagine, a big cooler filled with Starbucks coffee accompanied by a BLUE FIRE Prime and gamification greeting your shoppers when entering the store. Completed with a floor sticker to sniff out people staring at the floor and golden coins hanging from the ceiling. And to top it off a Young Perfect ambassador to guide shoppers and hand them their prizes. That just puts the fun back into tanking!

Source & Photography: Young Perfect, TSM


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