Interactive kiosks are now used across many sectors for a wide range of applications. The technology that they offer streamlines processes, increases productivity and successfully engages everyone in your business from customers to employees. Kiosk technology is continuing to advance at great pace, introducing new hardware and software options that can help you make the most of this innovative technology.

The customers of today and tomorrow expect instant service and an engaging customer experience wherever they are, whether they are online or in a physical shop/store. Delivering the modern customer experience that consumers desire is possible with interactive kiosks. In this article, we explore the key benefits to your business of adopting interactive kiosks.

KEY BENEFITS OF USING INTERACTIVE KIOSKS

Businesses can realize a significant number of benefits by adopting interactive kiosks when they are used for a variety of applications including as a self-ordering kiosk, information kiosk or a self-service checkout kiosk. Read more about the key benefits below.

DELIVER GREAT CUSTOMER SERVICE

Delivering great customer service is at the heart of what the different types of interactive kiosk can offer. They offer a completely customized user experience to every customer with user-friendly interfaces that customers can interact with in their own way.Your customers will have the information that they need at their fingertips and can easily control the kiosk through a premium quality touchscreen that is available in a range of screen sizes to suit the application that the digital kiosk is required for.

Kiosks are able to complete a wide range of functions including wayfinding to direct your customers to the best place, providing help & advice and even as a pre-order point that generates additional sales and most importantly profit for your business. By completing all of these functions, the interactive kiosk will save your customer service employees time and free them up to resolve customer queries and questions that require further input.

REDUCE COSTS

Reducing costs is a common aim for businesses of all sizes and digital kiosks can help you to achieve significant cost savings in a relatively short period of time. After implementing digital kiosks into their organization many organizations find that they can reduce the number of employees that they have as the kiosks often take care of tasks that were previously completed by your employees.

Interactive kiosks are also noticeably cheaper than employees as they do not require breaks, training, holidays or salary increases. Instead, kiosks are a cost-effective solution for completing a wide range of tasks. They can even operate 24 hours a day if required, delivering exceptional productivity and efficiency improvements in your business. While it is of course not possible or desirable to replace all of your employees with kiosks, they do have an important role to play in reducing your overall costs if you are a forward-thinking business.

INCREASE EFFICIENCY

Efficiency is a key driver of productivity improvements for any business. By becoming more efficient your business can complete more work, generate additional revenue and ultimately increase its profits. Interactive kiosks are accurate and can help you to eliminate human error from your critical processes such as payment processes and ordering. They can also introduce notable efficiency improvements as they often complete tasks in less time than an employee can and provide a hassle-free experience to your customers, which in turn saves you time.

BOOST IN-STORE SALES

Boosting sales does not need to be difficult. Why not boost your in-store sales with the help of a feature-packed interactive kiosk? It can be set up as a self-service ordering kiosk alongside its primary function as an information kiosk or wayfinding kiosk. This makes it an incredibly powerful driver of sales and an engaging additional touchpoint for customers within your retail space. You can also compliment the modern design of your kiosk with one of the many available personalization options that will help you to match your corporate identity and deliver a branded shopping experience.

GAIN VALUABLE CUSTOMER INSIGHTS

Each time a customer uses a digital kiosk, you can collect useful information and data about how they are interacting with it. By combining the collected information and data about individual customers, you gain truly valuable insights that can be used to improve your service offering. For example, you may find that the majority of your customers select a menu option on your touch screen kiosk that is currently the fourth option. In this case, you can use this insight to move the fourth menu option to take the place of the first option. This will deliver an improved user experience and save your customer's time.

In addition to information that is collected about general usage, it is also possible to integrate customer surveys into your kiosk so you can gain further insights into not only your kiosk experience but also about other aspects of your business.

The powerful impact of this technology comes from analyzing all of the information and using the valuable customer insights to improve your business. These improvements will help you to increase your revenue, boost your average sales value and create satisfied customers that will return to your business.

OUR INTERACTIVE KIOSK SPECIALISTS ARE READY TO HELP

Our team of interactive kiosk specialists are ready to help your business successfully adopt digital kiosks. We deliver future-proof kiosk solutions that are modular or fully customized depending on your requirements. All our digital kiosks are software and hardware independent, which gives you the freedom to choose the technology that best fits your business. Every step of the kiosk adoption process is proactively managed from the initial design to installation by our team of specialists.

Our current client base spans multiple sectors and includes businesses of all sizes. Pan Oston's team of over 165+ specialists with over 50 years of experience have in-house design, manufacturing and project management capabilities that are ready to be deployed on your project. Choosing Pan Oston means that you can draw upon the expertise of an award-winning company that has won the prestigious Red Dot Design award for our BLUE FIRE kiosk range and holds an ISO 9001 accreditation in recognition of our excellence in quality management.

We are trusted to deliver innovative self-service kiosk solutions by leading UK and international brands including M&S, Starbucks and SPAR. Why not find out how we can help your business make the most of interactive kiosks? Contact our UK sales team today to discuss your requirements with one of our specialists.